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Sunday, October 09, 2005

Ericast 32 - "Social Proof Attention"

On-time with a single topic -- a rare event in the history of the Ericast! After you listen, remember to e-mail me at, or call 206-339-ERIC (that's 206-339-3742) and comment... because, believe-you-me, there's lots of comment-worthy stuff in this one!

Thrilled? Ticked-off? Let me know!

Anyway, as is becoming tradition here, I'll paste in my raw show notes to try and fill in the gaps and explain what on earth I was actually talking about when I recorded the podcast...

Social Proof seminar (
If others jumped off bridge, would you? Yes! (No!)

Personally, I'm very sales-adverse; Would that make me a good salesman, because I don't get suckered in? Or a bad one, because I "don't believe the hype" and thus am not sincere? Is this how Amway works? Those who drink the Kool Aid can sell it to others?

Remembering an old Zig Ziglar "Get Motivated!" event

  • Attention.XML -- where do we give our attention?
  • Remembering my earlier comments on tagging/etc for attention.
  • StumbleUpon as a potential solution? Doubt it works
  • Amazon recommendations? discussion on the Matthew Effect -- the rich get richer
Those podcasts that are popular stay popular.

Speaking of Matthew Effect, it comes from Matthew chapter 25 (

The New Testament has four gospels. Matthew/Mark/Luke are the "synoptic gospels". ( John is different, and most folks think that's where Jesus spends his time talking about himself as God. But he's pretty clear about it in Matthew as well!

Matthew 24, NIV (

"No one knows about that day or hour, not even the angels in heaven, nor the Son, but only the Father. As it was in the days of Noah, so it will be at the coming of the Son of Man. For in the days before the flood, people were eating and drinking, marrying and giving in marriage, up to the day Noah entered the ark; and they knew nothing about what would happen until the flood came and took them all away. That is how it will be at the coming of the Son of Man. Two men will be in the field; one will be taken and the other left. Two women will be grinding with a hand mill; one will be taken and the other left.

"Therefore keep watch, because you do not know on what day your Lord will come. But understand this: If the owner of the house had known at what time of night the thief was coming, he would have kept watch and would not have let his house be broken into. So you also must be ready, because the Son of Man will come at an hour when you do not expect him.

"Who then is the faithful and wise servant, whom the master has put in charge of the servants in his household to give them their food at the proper time? It will be good for that servant whose master finds him doing so when he returns. I tell you the truth, he will put him in charge of all his possessions. But suppose that servant is wicked and says to himself, 'My master is staying away a long time,' and he then begins to beat his fellow servants and to eat and drink with drunkards. The master of that servant will come on a day when he does not expect him and at an hour he is not aware of. He will cut him to pieces and assign him a place with the hypocrites, where there will be weeping and gnashing of teeth.

(Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright © 1973, 1978, 1984 International Bible Society. Used by permission of Zondervan. All rights reserved. The "NIV" and "New International Version" trademarks are registered in the United States Patent and Trademark Office by International Bible Society. Use of either trademark requires the permission of International Bible Society.)

Note, by the way, that those links aren't live, because I don't want iTunes or other podcatchers to get confused and follow them. (Ever since that Menards PDF showed up in my iTunes feed, I've paid attention to that.) But, if I were a good social marketer, I'd bounce all those links through a redirect on my site so I could see what you were clicking on and... track you attention! Hey! Yet some would call that an invasion of privacy. Oh, the tangled web we weave.


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