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Monday, October 31, 2005

Ericast 35 - "Admiring Carrie Fisher"

Once again, I'm skipping the notes here, so you'll just have to listen to the podcast to hear all exciting content it contains. Enjoy, and remember to visit and e-mail or call 206-339-ERIC with any and all comments!


  • Eric, you nailed the 'niche is you' point. The people you know are listening to hear you. Even if the show isn't about the host, the host comes through. This is most noticable when hosts change - I've actually stopped listening to radio progams after a host-change because I had so much invested in the old voice.

    Secondarily, I think you're asking about marketing the ericast to a new audience. I say, let your existing audience - the people that know you and care about you - do that for you. Otherwise, you risk alienating your existing audience while attempting to capture people that don't know or care about you.

    By Anonymous Anonymous, at 2:46 PM  

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