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Saturday, July 29, 2006

Ericast 73 - "Expensive 'Free' Things"

[NOTE: This is sitting on an archive.org server after having tons of trouble working with their upload tool (which was necessary only because our web server at work isn't serving web pages at the moment). So let me know if this file comes through -- standard contact methods of 206-339-ERIC or e-mail eric at ericast.com]

This week we have a random discussion of poor marketing "premiums", eminent domain, and the Swiss Mime group MUMMENSCHANZ. Really. We somehow manage to work all that into one show!

I got so passionate about this week's marketing-related topic that I decided to throw caution to the wind and create a contest. For the record, here's what I said:

"Here's an Ericast contest for you. It's a two-part contest. First, you have to tell me what the contest should be. And then, from those submissions, we will take the best submission for what you think the contest should be, we will hold the contest, and I will invest $.39 and I will mail you this coupon, to the winner of this contest. And then you, too, can buy some Land O' Lakes stuff, and take their proofs of purchase and four dollars of your hard-earned money, and send it in to get yourself a pencil case. You won't believe it until you see it in your hands!"

So, part one begins now: Let me know what kind of contest I should hold, so that I can give away this genuine pencil case coupon.

Questions/comments/praises? 206-339-3742 or e-mail them to eric at ericast.com!

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